Our Services

We help consultants and professional advisors to grow their businesses with the aid of valuable content.

If you’re looking to get clear on your proposition; develop a winning content strategy to increase inbound leads; write a business book; create some valuable sales and marketing content or produce a new consultancy website, we’d love to help you out.

Proposition development:

Deciding how to define and describe what you do is one of the hardest tasks that you face when setting up or running a consultancy business. It’s difficult to be objective about your own skills and all too easy to put this off, but it is vitally important to get your message right. Before you even start marketing you’ve got to get your story straight. But how do you get across the real value of what you do in a way that gets client attention?

We’ll help you to define and communicate a clear proposition, using our expertise, objectivity and direct feedback from your clients to get to the heart of what you do. Together we’ll craft a compelling message that reflects the unique value of your services and motivates clients to make contact. You can use this to develop your marketing strategy.

Here is an article to help you:

Business Book Coaching:

A business book is the most valuable type of content of all: valuable to your clients in helping to solve their business problems and immensely powerful for your consultancy business in terms of interest and leads. As a promotional tool it’s the best calling card you can ever have and the fastest way to gain authority status in your field. It is however a very difficult path to navigate if you are busy running your own business and haven’t gone down this route before.

We’ll help you to get your long-debated business book written and published: guiding  and supporting you right the way through the process from idea to publication:

  • We’ll help you to decide on the right topic and structure your argument
  • We’ll keep you motivated and on track to get the writing done
  • We’ll edit your content to ensure the message is clear
  • We’ll use our contacts and expertise to help you secure the right publishing solution (whether this is securing a publishing deal or self-publishing)
  • We’ll project manage the production  process to get your book printed and out there
  • We advise you on how to promote the book to get maximum exposure and sales.

Writing a business book is a serious undertaking. We’re on your side to ensure you make it happen. Whether you are at ideas stage, have finished the first draft of your manuscript or are stuck half way through we’d love to help you out.

Here are a couple of articles to inspire you:

Valuable websites for consultancy companies:

There’s no denying the importance of your company website today. It’s the first place that you’ll clients will go to check out your professionalism, relevance and approach. Designing or redesigning your company website is a complex task. You’ve got to find the right web designer, work out how you want the site to be set out, make decisions about functionality and technical platform and then you’ve got to writing the content! It’s a lot to ask when you’re flat out with your business.

We’ll take your web problem off your hands, project managing the whole process for you from start to finish so you can get on and do what you do best:

  • We’ll help you to scope what you want from your company website to reflect your proposition and your clients’ requirements
  • We’ll source a talented and cost-effective website designer and builder who will represent your brand creatively and structure the site to provide the function you require.
  • We’ll write the content to get your message across with clarity.

If you’re looking to develop a professional, content-rich site to help you increase inbound leads and close sales and you want help navigating or running the web process, do get in touch. Here are articles to help you:

Content Strategy:

Consultancy and coaching on how to create and use valuable content to raise your company profile and bring in leads – on and offline. Find out about our approach:

Content Creation:

Our team of expert writers and designers produce valuable written content to help you promote and sell your services. We specialise in:

  •  articles and blogs
  • case studies and success stories
  • whitepapers and ebooks
  • sales literature such as proposals and tenders
  • company profiles and brochures
  • personal profiles and CVs for professionals

Get in touch

If you are looking for some outside assistance in one of the areas above, do get in touch. We can have an informal chat about the challenge you face to see if we’re the right company to help you.

Give me a call on 0117 9254719 or on my mobile 07974 398906 or email sonja@sonjajefferson.co.uk

I look forward to hearing about it.

Sonja

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