Valuable content will help you sell

April 18, 2010

In our internet-driven business world content is king. The quality of the information you put out across the web will directly affect how successful you are at generating leads and closing business. But what type of content do you need to provide and what should you write about?
Valuable content – 5 top tips:

Adopt the right [...]

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One mid-sized recruitment consultancy, 10 different blogs: why?

February 19, 2010

Bristol-based recruitment firm RSG Sanderson is relatively new to social media but they’ve cottoned on fast. As well as a variety of Twitter feeds and a well-established LinkedIn presence they now publish 10 separate blogs – yes, 10! Here is the reasoning behind that strategy.
An experiment in social media
RSG Sanderson is a long-established independent recruitment [...]

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5 things you can do to promote your company better in 2010

January 21, 2010

Your inbox (and head) is no doubt brimming with good advice & resolutions for the coming year. If you are still grappling for clarity on the marketing aspects, here are a few recommendations to build into your plan:
1. Make your web strategy bigger than your website
Your website is a vital marketing tool but it’s not the only place on the [...]

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Survey casts light on how clients buy services

November 20, 2009

 In these still uncertain times most professional service businesses are thinking hard about how to attract new customers and win business. Many companies had no burning need for a formal approach to marketing in the boom years. They comfortably relied on repeat business and referrals and their companies grew very successfully as a result, thank you very much.
Times have changed. The old methods [...]

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Back to basics: what is marketing (and where do you start)?

September 18, 2009

Marketing is a dirty word for many in the small business world. It’s something you know you ought to be doing but it’s a bit confusing, a little distasteful somehow and difficult to get excited about when you’re busy with clients.
 
I’m sure that some of the confusion springs from the blurry definitions of marketing that are bandied around [...]

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