Article Library

Here are links to the most relevant articles on this blog, organised into what we hope are useful categories to help answer your particular marketing or content question:

• Valuable content? An explanation
• Valuable content will help you sell
• 5 things you can do to promote your company better this year
• How to get more clients in the digital age: inspirational ideas from Seth Godin
• How to market your services with written content
• Back to basics: what is marketing (and where do you start)?
• Survey casts light on how clients buy services
• How to keep in touch with customers until they are ready to buy

• One simple step to better marketing: ask your clients
• 5 questions to help you communicate what you do
• What’s your crusade?

• Write articles for your clients and shorten the sales cycle
• Spotlight on business blogs: reasons to take the plunge
• One mid-sized recruitment consultancy; 10 seperate blogs: why?
• My Twitter experiment
• How to use your Christmas card list to change the way you market in the New Year
• How to write white papers to generate leads and increase sales

• The 4 pillars of a successful business website
• Think content first; then get the web designers in
• How to build a great web presence on a very tight budget
• Is your website dead or alive?

• Valuable advice on writing a business book: interview with best-selling author Charles H. Green
• Getting writing done: how to stop thinking about it and get writing

• RSG Sanderson: one mid-sized recruitment consultancy with 10 different blogs

If you want to know more on one of these subjects or have a particular issue you’re trying to solve, please get in touch. We’d love to help if I can.

• Call 07974 398906 or email sonja at sonja@sonjajefferson.co.uk.
• Alternatively you can leave a comment on a blog post and we’ll respond to your question on this site.