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	<title>Sonja Jefferson</title>
	<link>http://blog.sonjajefferson.co.uk</link>
	<description>Thoughts on how to make waves with written content</description>
	<pubDate>Thu, 04 Mar 2010 13:13:30 +0000</pubDate>
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		<title>One mid-sized recruitment consultancy, 10 different blogs: why?</title>
		<link>http://blog.sonjajefferson.co.uk/index.php/2010/02/12/one-mid-sized-recruitment-consultancy-10-different-blogs-why/</link>
		<comments>http://blog.sonjajefferson.co.uk/index.php/2010/02/12/one-mid-sized-recruitment-consultancy-10-different-blogs-why/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 09:55:41 +0000</pubDate>
		<dc:creator>sonja</dc:creator>
		
		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[Content]]></category>

		<category><![CDATA[Corporate blogs]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Marketing strategy]]></category>

		<category><![CDATA[Social media]]></category>

		<category><![CDATA[blogging strategy]]></category>

		<category><![CDATA[Business blogs]]></category>

		<category><![CDATA[buyer personas]]></category>

		<category><![CDATA[multiple corporate blogs]]></category>

		<category><![CDATA[niche specialisation]]></category>

		<category><![CDATA[recruitment industry]]></category>

		<category><![CDATA[RSG Sanderson]]></category>

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		<description><![CDATA[
Bristol-based recruitment firm RSG Sanderson is relatively new to social media but they&#8217;ve cottoned on fast. As well as a variety of Twitter feeds and a well-established LinkedIn presence they now publish 10 separate blogs - yes, 10! Here is the reasoning behind that strategy.
 Tweet This Post&#160; ]]></description>
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		</item>
		<item>
		<title>5 things you can do to promote your company better in 2010</title>
		<link>http://blog.sonjajefferson.co.uk/index.php/2010/01/21/5-things-you-can-do-to-promote-your-company-better-in-2010/</link>
		<comments>http://blog.sonjajefferson.co.uk/index.php/2010/01/21/5-things-you-can-do-to-promote-your-company-better-in-2010/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 10:50:33 +0000</pubDate>
		<dc:creator>sonja</dc:creator>
		
		<category><![CDATA[Content]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Marketing strategy]]></category>

		<category><![CDATA[lead generation]]></category>

		<category><![CDATA[B2B marketing strategy]]></category>

		<category><![CDATA[Marketing plans]]></category>

		<category><![CDATA[new year marketing resolutions]]></category>

		<category><![CDATA[professional service marketing plan]]></category>

		<guid isPermaLink="false">http://blog.sonjajefferson.co.uk/index.php/2010/01/21/5-things-you-can-do-to-promote-your-company-better-in-2010/</guid>
		<description><![CDATA[Your inbox (and head)&#160;is no doubt brimming with good advice &#38; resolutions for the coming year. If you are&#160;still&#160;grappling&#160;for clarity on the&#160;marketing aspects, here are a few recommendations to build into your plan:
1. Make your web strategy bigger than your website

Your website is a vital marketing tool but it&#8217;s not the only place on the [...]]]></description>
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		</item>
		<item>
		<title>Survey casts light on how clients buy services</title>
		<link>http://blog.sonjajefferson.co.uk/index.php/2009/11/20/survey-casts-light-on-how-clients-buy-services/</link>
		<comments>http://blog.sonjajefferson.co.uk/index.php/2009/11/20/survey-casts-light-on-how-clients-buy-services/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 14:35:27 +0000</pubDate>
		<dc:creator>sonja</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Marketing strategy]]></category>

		<category><![CDATA[Professional services]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[lead generation]]></category>

		<category><![CDATA[B2B lead generation]]></category>

		<category><![CDATA[B2B marketing]]></category>

		<category><![CDATA[how clients buy services]]></category>

		<guid isPermaLink="false">http://blog.sonjajefferson.co.uk/index.php/2009/11/20/survey-casts-light-on-how-clients-buy-services/</guid>
		<description><![CDATA[
In these&#160;still&#160;uncertain times most professional service businesses are thinking hard about how to&#160;attract new customers and win business. Many companies&#160;had no burning need for a&#160;formal approach to marketing in the boom years. They&#160;comfortably relied on repeat business and referrals and&#160;their companies&#160;grew very successfully as a result, thank you very much.
Times have changed. The old methods [...]]]></description>
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		<item>
		<title>Back to basics: what is marketing (and where do you start)?</title>
		<link>http://blog.sonjajefferson.co.uk/index.php/2009/09/18/dont-be-an-ostrich-start-marketing/</link>
		<comments>http://blog.sonjajefferson.co.uk/index.php/2009/09/18/dont-be-an-ostrich-start-marketing/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 12:02:19 +0000</pubDate>
		<dc:creator>sonja</dc:creator>
		
		<category><![CDATA[Defining your proposition]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Marketing materials]]></category>

		<category><![CDATA[Marketing strategy]]></category>

		<category><![CDATA[sales vs marketing]]></category>

		<category><![CDATA[definition of marketing]]></category>

		<category><![CDATA[practical marketing]]></category>

		<category><![CDATA[simple marketing plan]]></category>

		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[What is marketing?]]></category>

		<guid isPermaLink="false">http://blog.sonjajefferson.co.uk/index.php/2009/09/18/dont-be-an-ostrich-start-marketing/</guid>
		<description><![CDATA[Marketing is&#160;a dirty word for many in the small business world. It&#8217;s something you know you ought to be doing but it&#8217;s a bit confusing, a little distasteful somehow and difficult to get excited about when&#160;you&#8217;re&#160;busy with clients.
&#160;
I&#8217;m sure that some of the confusion springs from the blurry definitions of marketing that are bandied around [...]]]></description>
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		</item>
		<item>
		<title>How to build a great web presence on a very tight budget</title>
		<link>http://blog.sonjajefferson.co.uk/index.php/2009/07/09/how-to-build-a-great-web-presence-on-a-very-tight-budget/</link>
		<comments>http://blog.sonjajefferson.co.uk/index.php/2009/07/09/how-to-build-a-great-web-presence-on-a-very-tight-budget/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 08:42:41 +0000</pubDate>
		<dc:creator>sonja</dc:creator>
		
		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[Company web sites]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Social media]]></category>

		<category><![CDATA[Social networking]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[business blogging]]></category>

		<category><![CDATA[free web tools]]></category>

		<category><![CDATA[Google profiles]]></category>

		<category><![CDATA[Web presence]]></category>

		<guid isPermaLink="false">http://blog.sonjajefferson.co.uk/index.php/2009/07/09/how-to-build-a-great-web-presence-on-a-very-tight-budget/</guid>
		<description><![CDATA[Every small business entrepreneur knows that a credible web presence is a must have if you&#8217;re serious about getting your venture to fly.
For most start ups, one of the very first things on the &#8216;To Do&#8217; list is the company website. You pick up the phone to a creative web design agency and instruct them [...]]]></description>
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		</item>
		<item>
		<title>The 4 pillars of a successful business website</title>
		<link>http://blog.sonjajefferson.co.uk/index.php/2009/05/05/the-4-pillars-of-a-successful-business-website/</link>
		<comments>http://blog.sonjajefferson.co.uk/index.php/2009/05/05/the-4-pillars-of-a-successful-business-website/#comments</comments>
		<pubDate>Tue, 05 May 2009 22:27:13 +0000</pubDate>
		<dc:creator>sonja</dc:creator>
		
		<category><![CDATA[Company web sites]]></category>

		<category><![CDATA[Content]]></category>

		<category><![CDATA[Marketing strategy]]></category>

		<category><![CDATA[company websites]]></category>

		<category><![CDATA[consultancy websites]]></category>

		<category><![CDATA[What makes a successful business website]]></category>

		<guid isPermaLink="false">http://blog.sonjajefferson.co.uk/index.php/2009/05/05/the-4-pillars-of-a-successful-business-website/</guid>
		<description><![CDATA[VALUE - TRUST - USABILITY - PRESENTATION
I&#8217;m often asked to evaluate a business website before we get down to rewriting the content.
As an independent outsider it&#8217;s easier to give a fresh perspective, without being mired down in the detail.
I try my hardest to think like a customer and review the site from their point of [...]]]></description>
		<wfw:commentRss>http://blog.sonjajefferson.co.uk/index.php/2009/05/05/the-4-pillars-of-a-successful-business-website/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to write white papers to generate leads and increase sales</title>
		<link>http://blog.sonjajefferson.co.uk/index.php/2009/03/23/how-to-write-white-papers-to-generate-leads-and-increase-sales/</link>
		<comments>http://blog.sonjajefferson.co.uk/index.php/2009/03/23/how-to-write-white-papers-to-generate-leads-and-increase-sales/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 12:50:41 +0000</pubDate>
		<dc:creator>sonja</dc:creator>
		
		<category><![CDATA[Content]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Marketing strategy]]></category>

		<category><![CDATA[White papers]]></category>

		<category><![CDATA[lead generation]]></category>

		<category><![CDATA[content marketing]]></category>

		<category><![CDATA[writing white papers]]></category>

		<guid isPermaLink="false">http://blog.sonjajefferson.co.uk/index.php/2009/03/23/how-to-write-white-papers-to-generate-leads-and-increase-sales/</guid>
		<description><![CDATA[&#34;The well-written white paper is a super weapon in your marketing arsenal*.&#34;
Despite its many benefits, the white paper is&#160;still an&#160;underused promotional resource for professional businesses&#160;here&#160;in the UK.&#160;This article should&#160;throw some light on how&#160;to use&#160;this&#160;powerful&#160;form of content to&#160;connect with your customers and bring in business.
 Tweet This Post&#160; ]]></description>
		<wfw:commentRss>http://blog.sonjajefferson.co.uk/index.php/2009/03/23/how-to-write-white-papers-to-generate-leads-and-increase-sales/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to get more clients in the digital age - inspirational ideas from Seth Godin</title>
		<link>http://blog.sonjajefferson.co.uk/index.php/2009/02/27/how-to-get-more-clients-in-the-digital-age-inspirational-ideas-from-seth-godin/</link>
		<comments>http://blog.sonjajefferson.co.uk/index.php/2009/02/27/how-to-get-more-clients-in-the-digital-age-inspirational-ideas-from-seth-godin/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 12:56:52 +0000</pubDate>
		<dc:creator>sonja</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.sonjajefferson.co.uk/index.php/2009/02/27/how-to-get-more-clients-in-the-digital-age-inspirational-ideas-from-seth-godin/</guid>
		<description><![CDATA[I missed an event last week. Seth Godin, described by many as one of the most intuitive marketers of the day, led a talk at Westminster Abbey of all places&#160;on the art of marketing and spreading ideas in the digital age.
I&#8217;ve read many reviews of the session, and watched clips on You Tube and I [...]]]></description>
		<wfw:commentRss>http://blog.sonjajefferson.co.uk/index.php/2009/02/27/how-to-get-more-clients-in-the-digital-age-inspirational-ideas-from-seth-godin/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Twitter - less annoying than Facebook!</title>
		<link>http://blog.sonjajefferson.co.uk/index.php/2009/02/15/my-twitter-experiment-the-results-week-5/</link>
		<comments>http://blog.sonjajefferson.co.uk/index.php/2009/02/15/my-twitter-experiment-the-results-week-5/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 22:34:12 +0000</pubDate>
		<dc:creator>sonja</dc:creator>
		
		<category><![CDATA[Social media]]></category>

		<category><![CDATA[Social networking]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[benefits of Twitter]]></category>

		<category><![CDATA[Twitter for business]]></category>

		<guid isPermaLink="false">http://blog.sonjajefferson.co.uk/index.php/2009/02/15/my-twitter-experiment-the-results-week-5/</guid>
		<description><![CDATA[
I first set up a Twitter account in October last year, but to be honest I was fairly sceptical about its worth. I&#8217;d seen the cutesy Twitter logo on&#160;many of the&#160;blogs that I follow; I&#8217;d read about it in the Sunday papers; I&#8217;d heard Stephen Fry&#160;rave about in on radio 5. I was curious to [...]]]></description>
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		</item>
		<item>
		<title>Write articles for your clients and shorten the sales cycle</title>
		<link>http://blog.sonjajefferson.co.uk/index.php/2009/01/20/write-articles-for-your-clients-and-shorten-the-sales-cycle/</link>
		<comments>http://blog.sonjajefferson.co.uk/index.php/2009/01/20/write-articles-for-your-clients-and-shorten-the-sales-cycle/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 13:29:26 +0000</pubDate>
		<dc:creator>sonja</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[Professional services]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[lead generation]]></category>

		<category><![CDATA[Article marketing]]></category>

		<category><![CDATA[articles for sales]]></category>

		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://blog.sonjajefferson.co.uk/index.php/2009/01/20/write-articles-for-your-clients-and-shorten-the-sales-cycle/</guid>
		<description><![CDATA[
Article writing is a very powerful lead generation tool for any consultancy businesses. An incisive, well-written article will help to get your clients&#8217; attention and position your company as a trusted resource in a competitive world.&#160;

62% of buyers of professional services claimed they would be &#8220;Very&#8221; or &#8220;Somewhat&#8221; likely to initially identify and learn more [...]]]></description>
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