Sonja Jefferson

"The well-written white paper is a super weapon in your marketing arsenal*."
Despite its many benefits, the white paper is still an underused promotional resource for professional businesses here in the UK. This article should throw some light on how to use this powerful form of content to connect with your customers and bring in business.
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There are thousands of books on marketing out there. Most focus on how to market products sold by large corporations, not the services of small professional businesses.
But marketing is not just for the big guys; it’s something that all businesses, whatever their size, should and can do - and it works. Here are 4 books I’ve read this […]

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Selling professional services is tough. With no physical ‘product’ to demonstrate it is really hard to prove your unique expertise and set yourself ahead of the competition. Just saying you are ‘market-leading’, ‘cutting-edge’ or ‘quality-driven’ is not enough. There are hundreds of other companies in your field pushing the same empty buzzwords. How can you […]

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