Sonja Jefferson

 
"A stale website communicates a stale business" warns marketing expert Ryan James. If your web content is out-of-date you may be damaging your company’s reputation without even knowing it.

[Read more →]

If you’re thinking about designing or redesigning your company website, it’s tempting to concentrate on how it should look to impress your customers. Design is important, but if you focus on colour schemes before content you run the risk of creating a great looking site that customers either have no use for or cannot use.

[Read more →]

Web user behaviour is changing. Today we spend more time on the web, we have shorter attention spans and are way more demanding of the websites we visit than ever before. We are no longer impressed by self-serving marketing spin or cool flash graphics. These days there is no time for dawdling; we want to reach a […]

[Read more →]

I’m very excited…about some software. People who know me will be amazed (apart from my rather dubious attachment to Guitar Hero 3 for the Playstation, this has to be a first). I’ve just started building my website using the content management system Drupal and it’s the most fantastic tool for a content writer like […]

[Read more →]

Selling professional services is tough. With no physical ‘product’ to demonstrate it is really hard to prove your unique expertise and set yourself ahead of the competition. Just saying you are ‘market-leading’, ‘cutting-edge’ or ‘quality-driven’ is not enough. There are hundreds of other companies in your field pushing the same empty buzzwords. How can you […]

[Read more →]