Sonja Jefferson

Web user behaviour is changing. Today we spend more time on the web, we have shorter attention spans and are way more demanding of the websites we visit than ever before. We are no longer impressed by self-serving marketing spin or cool flash graphics. These days there is no time for dawdling; we want to reach a […]

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Want to be seen as an expert in your field? Traditionally, you had to either hammer down the door of a well-read industry magazine or tread the boards on the conference speaking circuit. Luckily for today’s consultants and professional companies, it is now far easier. If you want to take the first step on the […]

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I’m very excited…about some software. People who know me will be amazed (apart from my rather dubious attachment to Guitar Hero 3 for the Playstation, this has to be a first). I’ve just started building my website using the content management system Drupal and it’s the most fantastic tool for a content writer like […]

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Selling professional services is tough. With no physical ‘product’ to demonstrate it is really hard to prove your unique expertise and set yourself ahead of the competition. Just saying you are ‘market-leading’, ‘cutting-edge’ or ‘quality-driven’ is not enough. There are hundreds of other companies in your field pushing the same empty buzzwords. How can you […]

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