Sonja Jefferson

Thoughts on how to make waves with written content

Entries Tagged as 'Corporate blogs'

One mid-sized recruitment consultancy, 10 different blogs: why?

February 12th, 2010 · No Comments

Bristol-based recruitment firm RSG Sanderson is relatively new to social media but they’ve cottoned on fast. As well as a variety of Twitter feeds and a well-established LinkedIn presence they now publish 10 separate blogs - yes, 10! Here is the reasoning behind that strategy.
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Tags: Blogs · Content · Corporate blogs · Marketing · Marketing strategy · Social media

4 great marketing books for small professional businesses

January 13th, 2009 · 2 Comments

There are thousands of books on marketing out there. Most focus on how to market products sold by large corporations, not the services of small professional businesses.
But marketing is not just for the big guys; it’s something that all businesses, whatever their size, should and can do - and it works. Here are 4 books I’ve read this […]

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Tags: Blogs · Company web sites · Content · Corporate blogs · Marketing · Marketing books · Professional services · White papers