Sonja Jefferson

Thoughts on how to make waves with written content

Entries Tagged as 'Business books'

How to market your services wth written content

March 19th, 2008 · No Comments

Selling professional services is tough. With no physical ‘product’ to demonstrate it is really hard to prove your unique expertise and set yourself ahead of the competition. Just saying you are ‘market-leading’, ‘cutting-edge’ or ‘quality-driven’ is not enough. There are hundreds of other companies in your field pushing the same empty buzzwords. How can you […]

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