Sonja Jefferson

Bristol-based recruitment firm RSG Sanderson is relatively new to social media but they’ve cottoned on fast. As well as a variety of Twitter feeds and a well-established LinkedIn presence they now publish 10 separate blogs - yes, 10! Here is the reasoning behind that strategy.
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Every small business entrepreneur knows that a credible web presence is a must have if you’re serious about getting your venture to fly.
For most start ups, one of the very first things on the ‘To Do’ list is the company website. You pick up the phone to a creative web design agency and instruct them […]

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There are thousands of books on marketing out there. Most focus on how to market products sold by large corporations, not the services of small professional businesses.
But marketing is not just for the big guys; it’s something that all businesses, whatever their size, should and can do - and it works. Here are 4 books I’ve read this […]

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Want to be seen as an expert in your field? Traditionally, you had to either hammer down the door of a well-read industry magazine or tread the boards on the conference speaking circuit. Luckily for today’s consultants and professional companies, it is now far easier. If you want to take the first step on the […]

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I’m very excited…about some software. People who know me will be amazed (apart from my rather dubious attachment to Guitar Hero 3 for the Playstation, this has to be a first). I’ve just started building my website using the content management system Drupal and it’s the most fantastic tool for a content writer like […]

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Selling professional services is tough. With no physical ‘product’ to demonstrate it is really hard to prove your unique expertise and set yourself ahead of the competition. Just saying you are ‘market-leading’, ‘cutting-edge’ or ‘quality-driven’ is not enough. There are hundreds of other companies in your field pushing the same empty buzzwords. How can you […]

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