Comments on: 5 things you can do to promote your company better

By: sonja

sonja — Wed, 14 Apr 2010 12:17:36 +0000

Thanks Sahej.

By: Sahej

Sahej — Mon, 05 Apr 2010 04:40:04 +0000

Great post. Especially like the niche part. You see, this is exactly what we have been doing for the last few months. Concentrating on a particular section of the market not only gives you deeper knowledge of that area, it also helps you to present yourself better everytime you approach a new client ( In that very field, ofcourse ).
Not that we don’t work with other segments of the market, its just that we concentrate more on the selected segment. And eventually when we feel that we are almost done with the major players in that segment, we move on to some other segment. Its like using carbon fuels until they’re exhausted and then moving onto renewable sources… :p

By: Sonja Jefferson

Sonja Jefferson — Wed, 03 Feb 2010 09:10:39 +0000

Thanks for all your comments and feedback – enlightening as ever and much appreciated.
Sonja

By: John Kewley

John Kewley — Tue, 02 Feb 2010 22:06:48 +0000

“Valuable content sells.” Totally agree. Find out what your customer wants to know, then give it to her. Repeat. Sharing relevant knowledge builds your brand’s authority, earns respect and trust.

By: Jim O'Connor

Jim O'Connor — Tue, 02 Feb 2010 16:21:40 +0000

Hi Sonja,
Agree with everything you’ve said. However, on an emotional/personal level it makes me think “My God, have I got to do all that just to get some customers?!” That’s a lot of hard/unpaid work! The fact is, in today’s climate, the answer is “Yes”. I’m not sure all these new opportunities are actually helping us make a living, but you can’t wind the clock back, so just have to adapt…

By: Nick Walrond

Nick Walrond — Tue, 26 Jan 2010 12:44:37 +0000

Poignant comments as ever Sonja.

For me web marketing and social media usage is all heavily interlinked, and can be best used to try and create “high touch” networking for the modern age. In our business traditional relationship based networking has always been the most successful route to new business, however the internet generation has taken some of the essence of the traditional network away. We are using our web and social media strategy to market our services, ideas, thoughts, opinions etc… to a wider group in order to draw together likeminded individuals into a closer contact network where everyone gains in terms of knowledge, reach and information share.

The future therefore is very much niche and high touch, using the new generation of web marketing tools to cover more ground than traditional approaches would have allowed.

By: Debby-Ann Vickers

Debby-Ann Vickers — Sun, 24 Jan 2010 02:15:44 +0000

Thanks
Your so right today’s shoppers have ads coming at them left and right, so building trust in your brand is important.
and i was just struggling with the niche question for my business expansion that i am working on now, i was thinking a niche would be at a disadvantage thanks for the in site.

By: Different Marketing in 2010… « RedOver

Different Marketing in 2010… « RedOver — Sat, 23 Jan 2010 19:46:00 +0000

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By: alfredo

alfredo — Sat, 23 Jan 2010 17:39:43 +0000

good read. thanks for this social media and repeat business is very important for us where i am working.

By: Ed Walter

Ed Walter — Sat, 23 Jan 2010 14:08:37 +0000

Sonja,

Great read. Short, but detailed, More or less common principles but delivered in an actionable way. Thank you. I’m a first time reader (thru AllTop) and I look forward to reading more.